Worked with the content team, primarily in a strategic and editorial function, to bring Alexa ANZ's first monetisation-focused campaign to life! I was responsible for introducing and actively involved in implementing a Halloween-themed adaptation of the traditional Christmas 'days of giving' custom.

Worked on this off-season showcase with my team to create both the content and the strategy for the ‘Christmas in July’ campaign. Individually, I created three original stories for this campaign, and also wrote various other copy tidbits including short-form answers and greetings (e.g. goodmorning, goodnight.).

Alexa, start Christmas in July!

Content Strategy Samples

Mamamia Media Pitch Deck

This pitch deck demonstrates my approach to content strategy and distribution for Mamamia, an influential online publication.

Task Overview:

Story Pitches:
- News: I proposed a timely and relevant news story, complete with a compelling headline and targeted distribution strategy to maximize engagement across social platforms.
- Lifestyle: I crafted a lifestyle feature that resonates with Mamamia’s audience, including a strategic plan for social media promotion and accompanying visuals.
- Entertainment: I selected an entertainment piece that aligns with current trends, outlining effective distribution tactics and visual assets to enhance its appeal.
Repackaging Underperforming Stories:
- For three underperforming articles, I developed new headlines, featured images, and social media sells to revitalise their performance. This included a strategic analysis of each piece’s original shortcomings and proposed improvements to increase reader engagement.

This deck showcases my ability to generate engaging content ideas, strategically plan their distribution, and effectively enhance existing content to drive better results.