IVANA MARIJA
GLAVOR
CONTENT SPECIALIST
ABOUT IVANAWriter.
Common-or-garden variety bookworm.
Creative strategist.
I work where language, creativity, and structure intersect, designing stories, programs and experiences that move with intent.
My background spans publishing, literature, and artificial intelligence. From shaping the voice of Amazon Alexa to advising creative teams at Canva, Translated, and Outlier, my work explores how intelligence can speak and how creativity can endure in the age of automation. At Dymocks, City of Sydney Libraries, and Allen & Unwin, I learned that stories are systems in themselves: deliberate, fragile, and capable of transforming culture when constructed with care. That lesson informs everything I build, from AI models that sound human, to programs that elevate art and audience alike.
My craft is precision disguised as poetry. I write to define, to connect, and at times to persuade. Whether guiding a story, a strategy, or a team, my goal remains the same: to create clarity from complexity and meaning from noise.
If you are seeking work that does not just perform but endures, let’s connect. Allow me to be the Virgil to your Dante.
PHILOSOPHYIf I could subsist solely on words, I would have no need for food or air or sun. Though I require these things to survive, it is storytelling that sustains me.
In the quiet alchemy between thought and expression, I see the true architecture of influence. Words build worlds. They shape memory, command emotion, and reconfigure what people believe to be possible. Storytelling, at its highest form, is both art and strategy: a means of moving others while revealing something essential about ourselves.
Every word carries weight. Every sentence is a decision. I write with the belief that language, when crafted with intent, can transform perception, bridge distance, and remind us of our shared humanity.
This is not simply communication. It is communion.
SERVICESI work with individuals, organisations, and institutions who understand that language is not decoration, but design. Every word builds structure. Every story moves something unseen.
Program & Content Strategy
Designing creative and cultural programs that balance vision with precision. From concept development to stakeholder alignment, I build frameworks that connect purpose, audience, and impact.
Editorial & Narrative Design
Crafting language that clarifies, persuades, and endures. Whether editing, writing, or shaping a brand voice, I bring a literary discipline to communication that makes complexity readable, and intent unmistakable.
AI & Creative Consulting
Advising teams at the frontier of technology and art. I help organisations integrate ethical, human-centred storytelling into their products, systems, and ideas.
Q: What is creativity?
A : The relationship between a human being and the mysteries of inspiration.
Elizabeth Gilbert • Big Magic